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MARGOVA

Contemporary Fine Jewelry Brand Redesign

WHERE SHE STARTED

Denitza Margova launched her jewelry brand in 2014 after graduating from the Academy of Fashion & Design in Hamburg, with experience working for renowned designers like Stella McCartney and Abigail Lorick in New York and London.
Despite her impressive background and stunning jewelry collections, her brand identity was holding her back. She was running her business with what she called a “patchwork” brand—inconsistent visuals, DIY elements, and a logo that didn’t reflect the premium quality of her handcrafted pieces.
Her jewelry was being sold in internationally renowned stores like Colette, Luisa Via Roma, Anita Hass, and WSPR by Sylvie Saliba, but her brand looked more “startup” than “established luxury brand.” She knew that as her business grew and her collections gained recognition among international influencers and celebrities, she needed a visual identity that actually matched the sophistication of her craftsmanship.
She was uncomfortable to show her brand materials at trade shows and knew she was losing potential wholesale partners and high-end clients because her branding didn’t communicate the premium positioning her jewelry deserved.

THE RESULTS

MARGOVA’s new brand identity immediately elevated her positioning in the market. The sophisticated visual system now matches the quality of her jewelry, allowing her to:

✔️ Command premium prices without justification

✔️ Attract high-end wholesale partners who previously overlooked her brand

✔️ Compete with established luxury jewelry brands 

✔️ Build trust with international clients who discover her through Instagram

✔️ Proud to share her brand on social media and in marketing materials

Industry: Fine Jewelry & Accessories
Location: Berlin, Germany
Project Type: The Glow Up Redesign (Complete Brand Redesign)
Timeline: 6 week
Services: Visual Identity Design, Logo Design, Typography, Color Palette, Packaging Design, Lookbook Design, Website Design Direction, Social Media Templates

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"Working with Atelier Voo transformed not just my brand, but how I see my business. For years, I knew my jewelry was special, but my branding made me look like a hobby project. Now, when I present my collections at trade shows or send lookbooks to buyers, I feel confident. The brand finally matches the quality of my craftsmanship. I'm no longer apologizing for my 'temporary' logo—I'm proud to put my name on everything."
Deitza Margova
Founder & Head of Design

NANI BERLIN

Premium Children’s Furniture Brand Redesign | From Generic to Sophisticated

WHERE SHE STARTED

Marlene launched Nani Berlin with a clear vision: to create children’s furniture that is both beautiful and functional—furniture that parents would be proud to display in their homes, not hide away.
She had developed an innovative product—a 4-in-1 convertible crib that adapts to a child’s developmental stages, solving a real problem for parents. The craftsmanship was impeccable, the materials sustainable, and the functionality unmatched.
But there was one problem: her brand identity didn’t reflect the premium quality of her product.
She was running her business with what she called a “generic” logo—something that looked more like a placeholder than a professional brand. The visual identity lacked sophistication, didn’t communicate the premium positioning, and failed to capture the elegance and thoughtfulness that went into every Nani crib.

THE RESULTS

Nani Berlin’s new brand identity immediately elevated the brand’s positioning in the market. The sophisticated visual system now matches the quality of the craftsmanship, allowing Marlene to:

✔️ Product displays in retail stores look cohesive and premium

✔️ Marketing materials communicate the brand’s values at every touchpoint

✔️ Built community of loyal customers who proudly share their Nani cribs on social media

✔️ Featured in design and parenting publications as a brand to watch

✔️ Secure retail partnerships with premium concept stores across Germany

Industry: Children’s Furniture & Home Goods
Location: Berlin, Germany
Project Type: The Glow Up Redesign (Complete Brand Redesign)
Timeline: 6 weeks
Services: Brand Strategy, Visual Identity Design, Logo Design, Typography, Color Palette, Packaging Design, Photography Direction, Website Design Direction, Social Media Templates, Marketing Materials

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"My collaboration with Atelier Voo was simply fantastic. Anni did a great job with the branding and exceeded my expectations. Feedback and requests were also taken into account and implemented, and you can tell that Anni simply brings a lot of experience. I can highly recommend this agency."
Marlene Rehder
Founder & CEO

Ready for your Brand Transformation?

If you’re a jewelry designer, product-based business, or lifestyle brand that’s outgrown your current branding, let’s talk.
Book your free 30-minute Brand Audit Call to discuss how The Glow Up Redesign can elevate your brand to match the quality of your work.
Book your Free Brand Audit Call
About

Atelier Voo is a high-impact design studio for visionary entrepreneurs, specializing in creating standout brands through collaborative, fresh perspectives. We deliver premium, hassle-free branding experiences that empower growth without inflated costs.

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